In today’s modern world, technology continues to evolve. Furthermore, projection
mapping is among the latest technology trends in the market. It is helpful for
personal, educational as well as business purposes. Well, let us know more about
What is projection mapping?
Projection mapping is a more innovative technology that is used by many on their
presentation projects. It is the display of an image in a non-white or non-flat
It utilizes video projectors and turns an object in 3D shape in an
interactive display. These objects can be complex industrial landscapes like small
indoor objects, buildings as well as theatrical stages.
Projection mapping has an
original academic term of ‘video mapping’ and ‘spatial augmented reality.’
How does projection mapping work?
You may not know it; projection mapping has many benefits. It can be used for live
concerts, advertising, gaming, theater, decoration, computing, and more. You can
refer to specialized software that can be used for aligning the physical objects and
the virtual content.
Projection mapping technology is the best technique that is used by many advertisers
and artists who create extra dimensions, notions of movement, and optical illusions
into static objects. The video is added with audio to make an audio-visual
When and how it started?
Projection mapping is a technique developed way back in the late 1990s. During that
time, it was referred to as augmented spatial reality, video mapping, or shader
The first public displays of projections for 3D objects were conducted in
1969 during the opening of Disneyland’s Haunted Mansion ride which also featured its
The headshots of their singers were filmed using 16mm film and were projected to
busts of their faces that make them look animated. Other early events of projection
mapping were the TV movie Magical Mystery Tour in 1967 during the scene of Blue Jay
In this event, the images were projected to George Harrison, which includes the
face of a cat and headless male torso with words ‘Magical Mystical Boy’ written on
After that, the next record of the said technology happened in 1980, wherein Michael
Naimark, an installation artist filmed the people who interacted with objects in a
living room and projected it in a room which created illusions of people interacting
Meanwhile, the first time that the concept of projection mapping was
academically investigated was during the late 1990s at the University of North
Carolina at Chapel Hill.
It was spearheaded by Ramesh Rakar who worked on a project
called Office of the Future which aims at connecting offices in different areas
through projecting people in office space as if they are truly there.
several artists also started to use projection mapping in their artwork. Groups like
Microsoft also experimented projection mapping as their means for technological
Famous projection mapping events in Europe
International GENIUS LOCI WEIMAR Festival in Germany
The international GENIUS LOCI WEIMAR festival in Germany is a famous event for
several audiovisual projections.
It was established in 2012 as part of the Weimar
Summer initiative. The city is a home of thinkers, musicians, poets. It is also the
home of the Bauhaus movement. This festival is already a big part of the culture of
In the festival, there is an interplay of different artistic genres. The said event
reunites the most appreciated façade projections, which include the Genius Loci LAB
stage that features up and coming artists, light installations in public areas and
The festival has a unique and global concept that combines historical
heritage, artistic expression, and digital technology. Recently, the festival is a
representation of an international platform in video mapping.
Zsolnay Light Festival in Hungary
Zsolnay Light Festival is one of the most famous events in Hungry. The said event
will be conducted this 2019 between June 27 and June 30. The nation’s first and only
light festival became successful in 2018 wherein over 75,000 visitors enjoyed the
The Zsolnay Light Art Mapping Competition is the main attraction of the festival.
The visitors are impressed with the three-dimensional moving light design in the
monumental façade of the city’s Cathedral.
LUZ Y VANGUARDIAS in Spain
Luz Y Vanguardias festival is celebrated yearly during June. It features the Spanish
city of Salamanca in an international and national art scene through international
video mapping contest.
The event also emphasizes the emblematic buildings and
streets of the UNESCO World Heritage Site having light and art projections on four
The people can enjoy watching the universal legacy and history of Salamanca in a
different angle. It is organized in 2016 for the first time and grown each year.
Last year, the festival gained over 366,000 people.
It was joined by 38 participants
coming from 10 various nationalities.
KYIV Lights Festival in Ukraine
KYIV Lights Festival is celebrated for 3 days of memorable atmosphere that is
produced by the international festival of media arts and light in the Ukrainian
The projection mapping technology transforms the city into an art gallery
with installations, colorful light sculptures, and projections.
Some of the media artists from several countries are also invited to turn the River
Port building of Poshtova square into a big screen with spectacular video
The festival adheres to the tradition of other popular light festivals
in the world. The best about it is that the admission is free to all festival
Projection Mapping is now widely used by individuals and artists to advertise or
present their niche. It is also used in major events. Do you know the reasons why
projection mapping is commonly used in events? Then, the following are the answers
to this question.
- It can offer an interactivity element
- It amazes the attendees for enhanced engagement
- It also gives additional memorable feature to a particular event
- One of its benefits is that it is shareable in social media
- It can also offer an excellent return on investment when it comes to publicity.
Are you planning to conduct an event with the use of projection mapping? Then, you
must consider the following tips.
Deciding about the best projection effect for your event
If you have your event, you can make it grand with the use of projection mapping.
Don’t worry because the following ideas will help you.
1. Consider your budget.
You must be clear about your goals. The first things must come first. You must have a
particular budget to conduct your event. With this, your event has more chance of
Your event with projection mapping can also be successful even at
an affordable cost. So, you must have a specific amount of budget for your event.
2. What are you going to project?
In projection mapping, you must be sure about what you are going to project in front
of the public eye. You must have a clear plan of the images that you will be
projecting during your event. Always remember that the complexity and size of the
images have its specific cost.
If you want to save more of your budget, you must
concentrate on the small details that can attract the attention of your viewers.
Some of your guests can enjoy interactive video projections that a giant wall.
3. The size of your venue
If you have a huge space, you will need more projectors. You must also expect to have
more expensive projection mapping in your event. You don’t have to make a new
projection environment to impress your viewers. Instead, you can check for the focal
points of your area to draw the eye.
4. How long are you going to plan for your event?
If you are in the planning procedure of your event, you can still use projection
mapping as the highlight of your event. Meanwhile, you must plan for your projection
mapping early to avoid possible problems in the future.
With this, you can maximize
the creativity, cost, and collaboration of your event. You must have a creative plan
of projection mapping on simple and small designs. You can also consult the
professional advice of a reliable AV company to help you with your projection
In-house vs. outsourced projection mapping
If you plan to use projection mapping for your event, you can choose between in-house
and outsourced. To help you decide in choosing your projection effect, the following
are some of its benefits.
- A clear scope of your project
- You can experience maximum customization for your needs
- Reduced initial costs. If you are conscious of budget, then the in-house
projection mapping is ideal for you.
- Projections will be tested, created and tweaked correctly before your event
- Creative and more innovative inputs from experts in the industry
- You can have access to specialized resources
- You can experience professional outcome at crunch time
2D or 3D projection mapping
If you are going to conduct your event, it is better to use 3D projection mapping.
However, 3D is more expensive, so you can prefer for 2D. You can customize your
projection mapping depending on your needs and budget.